Recipe for change: New Viridian campaign helps nation to kick the suga

Ethical vitamin company Viridian Nutrition is launching a campaign to address the nation’s health crisis by helping people break free from the sugar cycle.

Viridian has unveiled its new One Week No Sugar Challenge initiative to encourage people to cut sweet cravings and banish added sugars from their diets, promoting a healthier lifestyle. Consuming too much added sugar can lead to weight gain and increase the risk of chronic conditions such as obesity and diabetes.

Obesity costs the NHS £6.5 billion a year, with more than a quarter (28%) of all adults affected.¹ In Europe, the UK ranks third for having the most obese adults, after Turkey and Malta, according to a World Health Organization report.²Furthermore, 1 in every 16 people are thought to be living with diabetes in the UK. Type 2 diabetes, in particular, has been growing at high rate and is now one of the world’s most common long term health conditions.³

The risk of chronic conditions developing like obesity is also heightened by the increased intake of added sugar from processed foods.

The Viridian No Sugar Challenge is a seven-day programme comprising the nutritionist formulated supplement Chromium and Cinnamon Complex, containing the trace mineral chromium which helps to maintain blood glucose levels. Cinnamon, a well-studied plant extract may also help maintain healthy blood sugar levels and healthy weight. The accompanying guide is packed with tasty recipes, facts and tips to help cut out added sugars from the diet.

Aimee Benbow, Head Nutritionist at Viridian, said: “Sugar is everywhere, not just in the sweet treats we expect but also hidden in daily staples like bread and other processed foods. However, consuming too much sugar can wreak havoc on people’s metabolism leading to a cycle of high blood glucose spikes, which in turn can lead to weight gain and other conditions.”

Data shows that on average adults eat more than double the recommended maximum intake of added sugar.⁴ Many people consume even more, potentially up to 700g or 175 teaspoons per week.

Aimee added: “The Viridian No Sugar Challenge is available at independent health stores because we believe health store are the right place for promoting long-term well-being as a community wellness hub. By doing this seven-day programme, we’re helping people to dig deeper into food labels, understand hidden sugars and change their tastebuds to enjoy foods containing less added sugar.

“The No Sugar Challenge has the potential to help people start their journey to better health by reducing their intake of added sugars. Continuing this has the potential to for creating wide-ranging positive health benefits which includes reducing the likelihood of diet-related long-term conditions.”

Try the Viridian No Sugar Challenge

Curb your sweet cravings with the Viridian One Week No Sugar Challenge featuring the nutritional supplement Chromium and Cinnamon Complex and a No Sugar guide packed with tasty recipes, tips and support to help you break your sugar habit. The complex contains chromium, an important mineral that contributes to the maintenance of normal blood glucose levels. Chromium picolinate is a bioavailable form of chromium, meaning it is well absorbed. Cinnamon, also known as ‘sweet wood’ is a well-studied plant extract and may also help maintain healthy blood sugar levels and healthy weight. Nutritionist formulated with 100% active ingredients.

Chromium and Cinnamon Complex, 14 capsules, with the No Sugar guide, is £8.25.
The programme is available at independent health stores at www.findahealthstore.com

References:

england.nhs.uk/2024/09/one-in-eight-toddlers-and-primary-school-aged-children-obese
Who European Regional Obesity report 2022: https://www.who.int/europe/publications/i/item/9789289057738
https://www.diabetes.co.uk/diabetes-prevalence.html
British Nutrition Foundation. Sugar and Nutrition. 2023; online. nutrition.org. [14/11/2024]

The information contained in this article is not intended to treat, diagnose or replace the advice of a health practitioner. Please consult a qualified health practitioner if you have a pre-existing health condition or are currently taking medication. Food supplements should not be used as a substitute for a varied and balanced diet.