To Nourish Health &
Happiness In The Kindest Way
It All Started When We Asked: "What's Really Inside Health Supplements?"
The answer took us on a journey where we discovered a world of artificial fillers, binders, glues and other things that don't provide a health benefit. It just felt wrong, so in 1999, we set off on a mission: to #digdeeper and make health supplements with a healthy attitude.
What began as 24 clean formulation supplements has grown to over 250 vitamins, minerals, herbal extracts and topicals. You can find them stocked exclusively by independent health stores worldwide.
Effective | Ethical | Pure
Our supplements are kind to your body and kind to the world, every capsule, liquid and powder is Effective, Ethical, and Pure.
- Effective: Health supplements need to work. Our nutritionists' study peer-reviewed human research to create optimal formulations.
- Ethical: Heartfelt care for our planet, people and products sits at the core of everything we do. We don't make commercial compromises; certainly, none when it comes to animal testing, growing conditions, packaging and the impact on our local high street and communities.
- Pure: If an ingredient is there, it's there for a reason. Our supplements contain active ingredients in the highest natural potency with no artificial fillers, binders, colours, flavourings, preservatives, emulsifiers or lubricants.
Meet Our Lead Nutritionists
Our team of qualified nutritionists formulate every Viridian supplement based on peer reviewed human research and 130 quality checks.
Aimee Benbow
BSc (Hons), MSc, ANutr.
Aimee is Head Nutritionist and author of The Menopause Journal.
Corin Sadler
BSc (Hons), DipION, FDSc
Corin is Nutrition Manager and also holds a BSc (Hons) in Medical Herbalism.
Phil Beard
BSc (Hons), MSc,
Phil is a Speaker, Nutritionist and
Nutrition Trainer
Aimee Benbow
BSc (Hons), MSc, ANutr.
Aimee is Head Nutritionist and author of The Menopause Journal.
Corin Sadler
BSc (Hons), DipION, FDSc
Corin is Nutrition Manager and also holds a BSc (Hons) in Medical Herbalism.
Phil Beard
BSc (Hons), MSc,
Phil is a Speaker, Nutritionist and
Nutrition Trainer
Independently Owned
We're an independent family owned company, meaning no shareholders can tell us to put profit ahead of our ethical ethos. Our nutrients, stockists, customers and environment come first.
Founded by Cheryl Thallon back in 1999, Viridian is on a mission to make supplements with a lasting difference - a difference to your health, a difference to our planet and a difference to our communities.
Independence means we can stay true to our mission. We question everything: the efficacy of our formulas, where we source our ingredients, the ethics of our manufacturing, our energy footprint, the sustainability of our packaging and our transparency with our customers. We’re driven by the desire to do things right.
Cheryl started the company looking for supplements she could consciously give her daughter. Now, Cheryl and Holly work together to nourish health and happiness in the kindest way.
Our 130 Point Promise
Our in-house team of qualified nutritionists review every supplier, every ingredient, and every label so that all our formulations meet our ethical criteria.
It's a 130-point review process that ensures we hold ourselves accountable and go way above the standards. The checklist includes:
- Formulation: Supplements that are based on peer-reviewed studies.
- Ingredients: Sourced from the best climates for optimum potency.
- Suppliers: We only partner with suppliers who meet our ethical criteria and use ingredients which are not animal tested.
- Manufacturing: Made in the UK to GMP standards. Produced in small batches to avoid mass production machine lubricants.
- Purity: 100% traceable ingredients and no artificial additives whatsoever.
- Packaging: 100% recyclable and protective.
- Compliance: We go above and beyond all requirements. A reference sample of every batch is kept for its complete shelf life.
Doing Things Differently
From Day One
Snippets of where we've made a difference in the last 20+ years and beyond.
