Viridian founder presented with Lifetime Achievement Award

Photo caption: Viridian founder Cheryl Thallon (right) and Aimee Benbow, Nutrition Director (left) with the Natural & Organic Innovation Awards.

Cheryl Thallon was presented with a plaque at the Natural & Organics Innovation Award 2024 ceremony, in recognition of her commitment and dedication to the natural and organic industry which spans over 40 years.

It was also an evening for a double celebration as the innovative Viridian Collagen Pro Factors won Best New Supplement Product 2024.

MD Cheryl was presented the Lifetime Achievement Award by Martin Last, director general of the Health Food Manufacturing Association. Cheryl ‘fell in love’ with the natural products movement while working in specialist health food stores and became interested in nutrition and food supplements, launching Viridian in 1999. The family run company is celebrating its 25th anniversary in the industry.

A strong campaigner for the natural products industry and movement, Viridian sits on a number of trade associations to keep abreast of the sector and is a member of numerous associations including the British Independent Retailers Association, Living Wage Foundation, Health Food Manufacturers Association, Irish Association of Health Food Stores, Irish Health Trade Association and Health Stores UK. Cheryl is personally on the committee of Health Stores UK and works with the Alliance for Natural Health on specific issues.

Receiving the Lifetime Achievement Award, Cheryl said: “The natural and organic sector is an industry I love. I am truly passionate and feel privileged to be able to help others to better health and wellness. Although we are all living longer, there’s still many people with chronic illnesses, and it’s our responsibility to take care of our own health and help take care of others, which is my mission. I feel very honored to receive this award.”

Collagen Pro Factors wins Best New Supplement 2024

Collagen Pro Factors was launched earlier this year. The advanced plant-based complex contains 18 key amino acids in the precise ratio found in type 1 human collagen, all ready for the body to be absorbed. The formulation features vitamin C to provide the necessary building blocks and support for the normal production of collagen and scientifically studied friendly bacteria. The supplement is developed by Viridian nutritionists and contains 100% active ingredients and no animal sources or anything artificial.